Slow fashion
SLOW FASHION IS NOT BUSINESS-AS-USUAL.
SLOW FASHION IS A VISION OF THE SECTOR BUILT FROM A DIFFERENT STARTING POINT.
SLOW FASHION CONSISTS OF DURABLE PRODUCTS, TRADITIONAL PRODUCTION TECHNIQUES OR DESIGN CONCEPTS THAT STRIVE TO BE SEASON-LESS OR LAST AESTHETICALLY AND MATERIALLY FOR LONGER TIME.
SLOW FASHION MEANS THAT THE GOODS ARE DESIGNED AND MANUFACTURED WITH GREATER CARE AND HIGH-QUALITY MATERIALS.
FROM AN ENVIRONMENT POINT OF VIEW, IT MEANS THAT THERE IS LESS CLOTHING AND INDUSTRIAL WASTE THAT ARE REMOVED FROM USE FOLLOWING TRANSIENT TRENDS.
SLOW FASHION EMBRACES THE CONCEPT OF ETHICAL MANUFACTURING AND SUPPORTS LOCAL FAMILY WORKSHOPS WITH CRAFTSMANSHIP.
QUALITY KNITWEAR CAN BE REPAIRED AND CULTIVATED WITH EMOTIONAL DURABILITY. LOW-QUALITY PRODUCTS THAT DETERIORATE RAPIDLY ARE NOT AS SUITABLE TO BE “ENCHANTED” WITH EMOTIONAL BONDS BETWEEN USER AND PRODUCT.
DO GOOD
BECAUSE PROXIMITY IS THE WAY WE WANTED WHEN STARTED THIS VENTURE. WE SURROUND OURSELVES WITH PARTNERS WHO SHARE OUR VALUES AND OUR DEDICATION TO WORK ETHICALLY AND RESPECTING THE ENVIRONMENT.
WE CHOOSE OUR KNITTER PARTNERS ACCORDING TO THEIR TECHNICAL SKILLS. OUR KNITWEAR IS MADE IN FRANCE AND IN ITALY, WITHIN A DISTANCE THAT ALLOWS VISITING OUR PARTNER WORKSHOPS FOR DEVELOPMENT AND QUALITY CONTROL. COUNTRIES WHERE THE KNOW-HOW FOR THE YARNS’ TREATMENT, WASHING AND KNITTING OUTSTRIPS ALL THE OTHERS.
FEEL GOOD
BECAUSE WE SHARE A LOVE OF WELFARE AND WORKMANSHIP. WE SELECT EXCLUSIVELY NATURAL YARNS FROM LONG ESTABLISHED SWISS AND ITALIAN SPINNERS. BIODEGRADABLE AND DURABLE. CASHMERE, ANGORA, MERINO WOOL AND COTTON.
NOTHING IS PERFECT AND CERTAINLY NOT US. WE HAVEN'T FIND ORGANIC COTTON THAT SUITED OUR STANDARDS OF HANDFEEL AND VISUAL ASPECT. BUT INSTEAD CONVENTIONAL. IF COTTON SOUNDS BETTER THAN SYNTHETIC SUBSTITUTE YARNS, IT IS CLEARLY NOT APPROPRIATE ANYMORE WITH OUR COMMITMENTS AND THE ENVIRONMENTAL ISSUES. WE COMMIT TO SELECT APPROPRIATE YARNS FOR THE NEXT COLLECTIONS.
LOOK GOOD
BECAUSE WE SHARE A PREVAILING LOVE FOR FASHION WITH PERSONALITY THAT’S CREATIVE, TIMELESS, FEMININE AND WITH QUALITY ABOVE ALL. ULTIMATELY, OUR GOAL IS FOR OUR CUSTOMERS TO BUY LESS BUT BETTER PRODUCTS THAT THEY WILL CARRY ON WEARING (AND LOVING) FOR YEARS, AND EVEN DECADES TO COME.
"Buy less, choose well, make it last" - Vivienne Westwood