FRENCH KNITWEAR MAISON ESTABLISHED IN 1925

 

OUR HISTORY IS A FAMILY STORY THAT HAS SEEN A UNIQUE EXPERTISE PASSED DOWN THROUGH THE GENERATIONS, SUPPORTING WOMEN'S EMANCIPATION FOR ALMOST A CENTURY. 

Vitos 1925 French knitwear maison

THE FIFTH GENERATION TAKES OVER THE CENTENNIAL BRAND ALLOWING IT TO KNIT A NEW CHAPTER. VALERIE TOYOMURA-PROVOT, DESIGNER AND KNIT LOVER AWAKENS THE SLEEPING BEAUTY IN 2018. UNDER HER IMPULSE, THE KNITWEAR MAISON REVISITS ITS ICONICS AND REINVENTS KNIWEAR CLASSICS WITH TIMELESS PERSPCTIVE AND SUBTLE ATTITUDES.

Vitos 1925 creative director Valerie Toyomura-Provot

A BIT OF HISTORY Vitos 1925

1920s

LEON VITOUX CREATED EARLY TWENTIETH HIS FIRST FACTORY IN TROYES, THE BIRTHPLACE OF HOSIERY, STARTING WITH THE PRODUCTION OF STOCKINGS BEFORE DIVERSIFYING TO KNITWEAR TWO DECADES LATER. THE BRAND VITOS WAS OFFICIALLY REGISTERED IN 1925. 

Vitos factory in Troyes France

1950s

THE WAR HAD OVERTURNED OLD WAYS OF LIFE. WOMEN HAD GAINED THEIR EMANCIPATION AND VITOS SUPPORTED THEM. AT THAT TIME, CLOTHES COMPARABLE TO THE “FULLY-FASHIONED” INTERNATIONAL DESIGNS WERE UNAVAILABLE IN FRANCE. THE FIRST TRIALS BROUGHT NEW SUCCESS. VITOS CREATED “FULLY FASHIONED” SWEATERS IN 1956 THAT QUICKLY BECAME THE COMPANY’S FLAGSHIP PRODUCT THANKS TO ITS MACHINES AND KNITWEAR KNOW-HOW.

Vitos fully-fashioned sweaters first advertisings in 1958

1960s

A NEW DECADE MARKED BY THE COMEBACK OF THE FAMOUS TWIN SET LAUNCHED IN THE 30s THAT SUITED PERFECTLY EITHER HOUSE WIVES AND THE NEW 'OFFICE LADIES'. WORKING GIRLS. THE RISE OF COLORS.

Vitos famous twin set 1960s

1970s

ADVERTISING WAS BOOMING WITH THE EMERGENCE OF WOMEN’S MAGAZINES SUCH AS ELLE AND MARIE-CLAIRE. VITOS RESPONDED BY CREATING A SERIES OF CONTEMPORARY ADVERTISEMENTS.

Vitos 1970s advertisements

1980s

THE EMERGENCE OF PRET-A-PORTER TO DRESS WOMEN FROM MORNING TO NIGHT, AT WORK AND WEEK-END. WOMEN WERE MORE ACTIVE, FREE AND URBAN. 

Vitos 1980s advertising with plunge V neck a wide crew neck women's knitwear

1990s

A CHANGE OF ECONOMICAL MODEL THE COMPANY DID NOT ANTICIPATED WITH PRODUCTION RELOCATION AND THE RISE OF MARKETING. THE COMPANY SHUT DOWN OPERATIONS AND DISMANTLED IN 1992 BETWEEN MACHINERY DIVISION AND FASHION.

 

2020s

INSPIRED BY THE EXCELLENCE OF THE PAST WHILST OFFERING THE BEST OF THE PRESENT TECHNIQUES, WE COMMIT TO A SUSTAINABLE FUTURE.

Vitos 1925 French timeless knitwear

 

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