SLOW FASHION IS NOT BUSINESS-AS-USUAL. 

SLOW FASHION IS A VISION OF THE SECTOR BUILT FROM A DIFFERENT STARTING POINT.

SLOW FASHION CONSISTS OF DURABLE PRODUCTS, TRADITIONAL PRODUCTION TECHNIQUES OR DESIGN CONCEPTS THAT STRIVE TO BE SEASON-LESS OR LAST AESTHETICALLY AND MATERIALLY FOR LONGER TIME.

SLOW FASHION MEANS THAT THE GOODS ARE DESIGNED AND MANUFACTURED WITH GREATER CARE AND HIGH-QUALITY MATERIALS.

FROM AN ENVIRONMENT POINT OF VIEW, IT MEANS THAT THERE IS LESS CLOTHING AND INDUSTRIAL WASTE THAT ARE REMOVED FROM USE FOLLOWING TRANSIENT TRENDS.

SLOW FASHION EMBRACES THE CONCEPT OF ETHICAL MANUFACTURING AND SUPPORTS LOCAL FAMILY WORKSHOPS WITH CRAFTSMANSHIP.

QUALITY KNITWEAR CAN BE REPAIRED AND CULTIVATED WITH EMOTIONAL DURABILITY. LOW-QUALITY PRODUCTS THAT DETERIORATE RAPIDLY ARE NOT AS SUITABLE TO BE “ENCHANTED” WITH EMOTIONAL BONDS BETWEEN USER AND PRODUCT.

 

DO GOOD

BECAUSE PROXIMITY IS THE WAY WE WANTED WHEN STARTED THIS VENTURE. WE SURROUND OURSELVES WITH PARTNERS WHO SHARE OUR VALUES AND OUR DEDICATION TO WORK ETHICALLY AND RESPECTING THE ENVIRONMENT.

WE CHOOSE OUR KNITTER PARTNERS ACCORDING TO THEIR TECHNICAL SKILLS. OUR KNITWEAR IS MADE IN FRANCE AND IN ITALY, WITHIN A DISTANCE THAT ALLOWS VISITING OUR PARTNER WORKSHOPS FOR DEVELOPMENT AND QUALITY CONTROL. COUNTRIES WHERE THE KNOW-HOW FOR THE YARNS’ TREATMENT, WASHING AND KNITTING OUTSTRIPS ALL THE OTHERS.

Vitos 1925 made in woven labels

FEEL GOOD

BECAUSE WE SHARE A LOVE OF WELFARE AND WORKMANSHIP. WE SELECT EXCLUSIVELY NATURAL YARNS FROM LONG ESTABLISHED SWISS AND ITALIAN SPINNERS. BIODEGRADABLE AND DURABLE. CASHMERE, ANGORA, MERINO WOOL AND COTTON. 

WE COULD NOT FIND BEAUTIFUL ORGANIC CERTIFIED COTTON THAT SUITED OUR STANDARDS OF HANDFEEL AND VISUAL ASPECT. BUT BE SURE THERE WILL BE NO MORE CONVENTIONAL COTTON FOR THE NEXT COLLECTIONS. IF COTTON SOUNDS BETTER THAN SYNTHETIC SUBSTITUTE SYNTHETIC YARNS, IT IS NOT APPROPRIATE ANYMORE WITH OUR COMMITMENTS AND THE ENVIRONMENTAL ISSUES.

Vitos 1925 pure cashmere

LOOK GOOD

BECAUSE WE SHARE A PREVAILING LOVE FOR FASHION WITH PERSONALITY THAT’S CREATIVE, TIMELESS, FEMININE AND WITH QUALITY ABOVE ALL. ULTIMATELY, OUR GOAL IS FOR OUR CUSTOMERS TO BUY LESS BUT BETTER PRODUCTS THAT THEY WILL CARRY ON WEARING (AND LOVING) FOR YEARS, AND EVEN DECADES TO COME.

Vitos 1925 French timeless knitwear

OUR COMMITMENT

VITOS 1925 IS A PROUD BUT HUMBLE MEMBER OF ONE PER CENT FOR THE PLANET. THIS INTERNATIONAL NON-GOVERNMENTAL ORGANIZATION INITIATED BY YVES CHOUINARD AND CRAIG MATHEWS, RESPECTIVELY FOUNDERS OF PATAGONIA AND BLUE RIBBON FLIES NOTED PHILANTHROPISTS.

ONE PER CENT FOR THE PLANET GETS OVER 1,200 CORPORATE MEMBERS IN 48 COUNTRIES THAT CONTRIBUTE AT LEAST 1% OF THEIR ANNUAL SALES TO ENVIRONMENTAL CAUSES. THEIR MISSION IS TO BUILD, SUPPORT AND ACTIVATE AN ALLIANCE OF BUSINESSES FINANCIALLY COMMITTED TO CREATING A HEALTHY PLANET, TO PROTECT LAND, FORESTS, RIVERS, OCEANS AND ALSO ENCOURAGE SUSTAINABLE METHODS OF ENERGY PRODUCTION.

THE ORGANIZATION HAS ACCUMULATED DONATIONS UP TO 175M$ SINCE ITS CREATION.

IN OUR CASE, OUR CONTRIBUTIONS GO TO PROJECTS WE SELECT IN FRANCE FOR ACTING FIRSTLY AROUND US.

1% for the planet

TO KNOW MORE OR JOIN THE ORGANIZATION: ONEPERCENTFORTHEPLANET.ORG   

 

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